Game jams are dense collections of wildly unique creations that fly under the radar, making them the perfect place for small-scale content creators to scan g for new, unexpected games that would make good entertainment for their channels. There’s no way of knowing exactly how these YouTubers discovered my game, but it’s safe to say that being part of that 2014 game jam increased the likelihood of discovery. I checked my forgotten itch.io dashboard, and lo and behold, the game had been downloaded thousands of times, at a 40%+ conversion rate!Īll this while I was paying attention to other things. So how did these digital media representatives even find me?Īfter some research, I discovered that a few major YouTube personalities (including PewDiePie) featured Mustdashe in videos that totalled well over 5 million views. And I totally forgot that my dashboard even existed. While itch.io notifications would have been a great help with staying updated, at the time they weren’t configured to notify users when their games saw spikes in attention. Mistake #2 : I Forgot My Itch.io Dashboard Existed But indeed, that little bit of promotion I did do seemed to have paid off. I was simultaneously thrilled and skeptical, since it sounded way too good to be true.
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I didn’t hear back from them until several months later, in early 2017, when a different representative emailed to tell me that Mustdashe was being considered as a feature for a new Disney TV show. Despite assuming it was spam, I took a chance as I had little to lose. That’s when a representative for a digital media company contacted me, requesting permission to submit the game as a proposal for an upcoming television program. It wasn’t until 2 years later that I first caught wind I might be working with something interesting. They contain interest-targeted users who may not overlap with any of your existing social circles.
After this point, my marketing for Mustdashe was nonexistent.Įven if you’re just sharing a game jam game or a weekend project, remember to share content to the relevant social media groups you belong to.
While sharing on social media is a great way to reach your existing networks, it’s very weak when it comes to reaching new markets. I developed Mustdashe and shared it on social media, but without immediate gratification, my attention wandered.
If given the opportunity to go back in time, I would have kept a much closer eye on all my work, not just the big projects. So how did this happen? What did I do right and what did I do wrong? What would I do over differently? My answers may surprise you, but hopefully you’ll learn from my experience. Talk about a targeted audience! Barring a massive (and unlikely) reporting failure on itch.io’s end, this clearly translates to an amazing 41% conversion rate. Out of those views, the game was downloaded just under 41,000 times. There have been 100,000 views from external sources, which reasonably translates to a 3.3% CTR on the YouTube description. So, unsurprisingly, I didn’t give it much thought after that.įast-forward three years later, and at least 3 million people have seen Mustdashe gameplay on YouTube, out of the reported 5 million. Sure, I shared it on major social networks and Reddit but never saw more than a few likes and comments.
It only took a couple of days and I had no idea it would attract even the slightest bit of attention. Later, back in the real world, while thinking about their battle, Haruyuki apologizes to Kuroyukihime for the way he acts around her and resolves to get the courage to be more frank with was for the weeklong 7DFPS game jam in the autumn of 2014 that I developed Mustdashe. While Chiyuri fights Dushka alongside Takumu, Haruyuki utilizes Incarnation and transforms himself into wings for Kuroyukihime to use together they defeat Dushka. Kuroyukihime deduces that the place a branched part of the Accelerated World and activates the Burst Link command followed by the others, transforming themselves into hybrids of their Local Network and Brain Burst avatars. Dushka then activates a new Assault Link command which transforms her into a new avatar and begins attacking the group. The plan works and the culprit, who is revealed as a girl named Dushka appears, but while confronting her, she draws the four to a special isolated low-gravity field called Accel Assault. After learning from Yuniko that the same phenomenon is occurring at other schools, Kuroyukihime assembles the members of Nega Nebulus and together they come with a plan to lure the perpetrator, with Kuroyukihime and Chiyuri acting as baits while Takumu and Haruyuki watch over them in hiding.
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